Case Study on Marketing and Public Relation strategies for local movie

On Marketing and Public Relation strategies for local movie theater - Case Study Example It is imperative to have an understanding of the business environment within which the Carmike Cinema in Lawton operates in. Acknowledging competition is one way through which a workable approach would be sought. In the area of Lawton, there are other movie theatres. The other theatres include the Dickinson Central Mall 12 theatre or even Vaska theatres. The existence of competition, therefore, should inform the business tact employed at the theatre. Any business model should be aligned with the demographics within which it operates in. For the movie theatre, it is imperative to understand the imminent trends in the Lawton area. For instance, the local population, as was statistically recorded in the census done in 2011, was 98,177 (City of Lawton). Consequently, the target population for the movie theatre should work with the figure in mind. Besides, the figure should put into consideration the possible turn out from the whole population. This should be a figure worked with the competition from the Dickison Central Mall theatre in mind. In reference to cutting a niche in business, most organizations are focusing on how to effectively and efficiently win the perception and acceptance of their services by the consumers (Cutlip, Allen & Glen 49). Business organizations have developed and implemented new marketing strategies such as low pricing and extensive distribution of products as well as new public relations strategies in ord er to receive positive perception from the public. Every movie theatre has to have an online portal through which it reaches out to its clients. In as much as the Carmike theatre has an official website, the usability that the interface offers is unlike other recognized portals. In this case, a comparison is done against the online portal for Regal Entertainment Group. Improving the outlook of the online portal is one way of improving its perception among the public. It offers a means through which the movie theatre gets marketed to

Summary about the book Boston tea party Essay Example | Topics and Well Written Essays - 1000 words

Summary about the book Boston tea party - Essay Example The story talks about how the United States of America walked its way into the top of the western hemisphere and settled in a country that has become the most powerful nation in the world. Philbrick explained in this book that the issue of race, religion and violence has always taken center stage in American polity. Nathaniel Philbrck uses the account of William Bradford and Benjamin Church to describe the story of the Mayflower. The book is the story of a ship and its journey on a large and stormy sea into a land that nothing much was known about. Mayflower talks about how the Pilgrims came to settle in New England, the risky ocean crossing that they embarked upon and the sharing of the first Thanksgiving. He gives the true story of the Pilgrims and their tragic but heroic experience at the ocean. Philbrick described how a group of Pilgrims endured the raging of the storms in order to find a very suitable place to worship. The Mayflower ship clumsily moved through winds and storms f or sixty-five days. According to Philbrick, â€Å"For sixty-five days, the Mayflower had blundered her way through storms and headwinds, her bottom a shaggy pelt of seaweed and barnacles, her leaky decks spewing salt water onto her passengers’ devoted heads.† (3). There were 102 humans and 2 dogs in the ship and Phulbrick explained that they were not the usual group of colonists that people are familiar with. They were neither noblemen or servants, but a group of men, women and children who were ready to sacrifice their lives in order to have the assurance that they could worship their God as they pleased. The arguments that the Pilgrims put forward for embarking on such a deadly voyage was that God was in support of their emigration to America (Philbrick 259). Philbrick dedicated a chapter to Thanksgiving with a good account of the events of the feast that lasted for days. The people that took part in the Thanksgiving feast were 100 Pokanoket Indians and 50 colonists. Philbrick noted that the Pilgrims did not originally arrive at Plymouth Rock as people have been made to believe. They first arrived at an Indian graveyard, the Pokanoket tribe had been hit by a strange plague that weakened majority of their population and they did not have the strength to fight against the Pilgrims. The Pokanoket tribe had no other choice than to make peace with the Pilgrims. It is clear from the description of Philbrick that the Thanksgiving feast did not take place in November, but by the end of September or October. There is a possibility that the men that took part in the Thanksgiving feast went fowling for their Thanksgiving feast. The Thanksgiving feast that took place at the fall gave the Americans a glimmer of hope as the events that took place during this period gave signs that things would turn out for their good (Philbrick 104-108). The book talks about how the Pilgrims or people that could be described as religious refugees landed in Plymouth Harbor du ring a period of catastrophe for the Native Americans. The Native Americans had to struggle with an alien disease that was brought into their lands by the European fishermen and this drastically reduced their population. Philbrick talked about the relationship between the Pilgrims and the Wampanaoags. The Pilgrims were led by the belligerent military officer, Miles Standish while the Wampanaoags were led by the enigmatic and scheming Chief Massasoit. The Wampanaoags were